Why settle for a product people like when you can create one they love? Avoid the costs of launching something okay-ish instead of awesome. We get people to try your product at home so you can tell when you have a winner. Test with Try&Tell — fast, easy, and affordable.
Powered by the expertise of Haystack Consulting
Some of our clients
The agile home-use testing platform
In-Home Usage Tests (iHUTs) allow consumers to use products in their natural, everyday environment, providing valuable insights into how the product will perform in real-life settings. Consumer feedback is based on actual usage scenarios, making it more accurate and reflective of true product performance.
Try&Tell now offers In-Home Usage Tests in the Netherlands, Belgium, Germany, France, the UK, and the rest of Europe upon request.
The advantages of Try&Tell
Fast
With Try&Tell you can have your product tested in about 10 days from the moment it arrives in our office. You ship your products to us, we distribute them to our ‘Trybe’ of people who love testing new products. Meanwhile you can lean back and see the real-time feedback rolling in – with lively video reviews.
Easy
Thanks to our pre-templated questionnaires, video protocols and easy-to-use dashboard, testing your product becomes a breeze. No need for expertise in product testing as we will guide you along the way to guarantee you end up with valuable insights in your target audience.
Affordable
When everything can be done remotely – besides the shipping – product testing becomes a whole lot more accessible. Where it used to be reserved for the happy few, the happy many can now test their product without breaking the bank.
Try&Tell features
Our number 1 product testing platform is built with the end user in mind. Our aim is to simplify product testing, bring the feedback to life and make the results easy to interpret.
With these features we simplify product testing:
- Templated questionnaires & interview flows
- Video-based feedback
- All your test results in one central place
- Customizable dashboard
- Real-time results
Real-time results
You can follow the progress of your product test dashboard in real-time. You get access to the first data and or videos, as soon as these come in. At the end, you get a full overview of the study results & reliable recommendations of course. Throughout the process, you have a front-row seat to the real feedback in real-time.
Why choose Try&Tell
Why choose Try&Tell
Why choose Try&Tell
Why choose Try&Tell
Why choose Try&Tell
Why choose Try&Tell?
Why choose Try&Tell?
Why choose Try&Tell?
Why choose Try&Tell?
Why choose Try&Tell?
Trustworthy, developed by Haystack Consulting
Try&Tell is leveraging the 50 years experience of Haystack Consulting in worldwide innovation & product research for world’s largest brands.
90% completion rate
With our dedicated ‘trybe’ of testers, you can expect a high completion rate.
First results in 1 week
On average, you’ll already see the first reviews in just 1 week after your products arrive in our distribution center.
What's the process?
1. Define the set-up & approve your quote
2. Ship your product samples to Try&Tell (incl. ingredient list)
3. Design a questionnaire from our templates
4. Try&Tell distributes your product to the testers
5. See the results coming in real-time
6. Get notified when the full study is ready in the dashboard
What's the process?
- Define the set-up & approve your quote
- Ship your product samples to Try&Tell (incl. ingredient list)
- Design a questionnaire from our templates
- Try&Tell distributes your product to the testers
- See the results coming in real-time
- Get notified when the full study is ready in the dashboard
Get a sneak peek of the Try&Tell platform. Discover what our revolutionary automated product testing platform can do for you.
Get access to fast, easy & affordable product testing with Try&Tell.
80
%
of new FMCG products fail within their first year on the market.
Avoid the heavy cost of launching an ‘okay’ product, with our affordable in-home testing
The failure rate for new Fast-Moving Consumer Goods (FMCG) products is notably high. According to multiple studies and industry analyses, about 80% of new FMCG products fail within their first year on the market (Source: Nielsen IQ 2022) . Avoid the enormous waste of budget and resources with Try&Tell. Thanks to this easy, fast and affordable way to test your product, nothing is holding you back. Our data-driven approach ensures your product meets real market needs, increasing your chances of success.
Questions? We got you.
Frequently asked questions
GENERAL
How much does product testing with Try&Tell cost?
The cost depends on the specifics of the study, but typically, testing new products ranges from €5,000 to €10,000.
What do I need to have ready in order to test my product with Try&Tell?
You need to have your samples packed and ready to ship. Additionally, we require an ingredient list.
What is the difference between Try&Tell and classic product testing?
- Automation: Our platform is fully automated, making the testing process faster than traditional methods.
- Do-it-yourself: Customers can create their own set-up and flow. We provide coaching and support as needed, aiming to save you time and budget.
- Video: We can gather insights through questionnaires or by asking consumers to record videos while using your product, providing unfiltered, real-life feedback. Please note that consumer feedback can sometimes be harsh.
Can I test cooled or frozen products?
Yes, you can. However, please contact our support team in advance to discuss the logistics.
What kind of product research do you do?
We specialize in Home-Use Testing, which can include product tests, concept tests, claim tests or packaging tests.
What are the best use cases for this platform?
iHUT product test
Ideal for evaluating the performance and consumer acceptance of a new product in a real-world setting.
iHUT concept product test
Perfect for testing new products and concepts to gather consumer feedback before full-scale production.
iHUT packaging/claim test
Useful for assessing packaging designs or product claims to ensure they resonate with consumers and stand out in the market.
Who do you typically work with?
Manufacturers of consumer products
We collaborate with companies that produce a wide range of consumer goods.
Market research agencies
We work with agencies to provide in-depth insights and data for their clients.
What kind of products can I test?
You can test a variety of consumer products, including but not limited to:
- Food and beverages
- Personal care items
- Household products
- Electronics
- Clothing and accessories
If you have a specific product in mind, please contact us to discuss its suitability for testing with Try&Tell.
Targeting en survey
Who can I target?
We can target users in your product category or industry. We can also ensure that participants are non-rejectors of your brand.
Who designs the survey?
You do, using our professional template. But rest assured: we will coach you throughout the process and conduct a final review.
Do I get to market to the test consumers I reach? Do I get their emails? Can I follow up?
No, the personal information of the test consumers remains confidential and can’t be shared with the brand.
Can I go beyond the survey? What are your other capabilities?
In addition to questionnaire-based research, we offer video-based interviews.
Can I use the footage for commercial purposes?
No, the footage is for research purposes only.
Process
Can I give consumer instructions for how to use/consume my product?
Yes, brief instructions can be included in the questionnaire.
How big of a study should I run?
We recommend studies with 25 to 200 or more consumers. Guidance on sample size is available on our platform.
How long does a study take?
The entire process typically takes about three weeks.