Stop guessing—start knowing. With Try&Tell, you’ll get actionable insights using video-based research, powered by AI. Whether you’re testing a product, concept, or campaign, or just need feedback from your customers, we help you find out what truly resonates—fast, easy, and affordable.
Turn 'like' into 'love'
Unlock consumer insights at scale with AI-powered video research
Powered by the expertise of Haystack Consulting
Some of our clients
The power of video in consumer research
In market research, numbers and charts tell part of the story—but video brings it to life. By capturing real consumer reactions, video goes beyond traditional methods, offering a richer, more authentic perspective on how people experience your product, concept, or campaign.
Here’s why video is changing the game in consumer insights:
Emotional depth you can see and feel
Surveys and ratings can measure preferences, but video reveals emotions. Facial expressions, tone of voice, and body language give you a deeper understanding of what consumers truly think and feel.
Real-world context, real-world insights
Video lets you see how your product fits into consumers’ lives. Whether it’s a family unpacking a product or a shopper interacting with packaging, video captures the real-world scenarios traditional research often misses.
Stories that resonate
Video doesn’t just provide data—it creates stories.
Sharing authentic consumer feedback, complete with their voices and expressions, makes your research more impactful and persuasive for stakeholders.
Manually analyzing hours of video feedback? Not anymore.
Try&Tell’s AI automatically scans and summarizes all responses, pinpointing key insights and recurring themes. You can chat with up to 100 videos simultaneously or focus on a selected group. Spend less time sifting through data and more time making informed decisions.
The agile consumer insights platform
Try&Tell simplifies gathering real-world insights for product development, concept testing, packaging design, advertising, usability, and more. With video feedback and real-time data, you’ll discover how consumers engage with your product or idea in their daily lives.
The advantages of Try&Tell
Fast
With Try&Tell, you can uncover insights in just days. No matter the focus of your research, our ‘Trybe’ of testers provides real-time video feedback. You can watch results roll in live on your dashboard, giving you the power to act quickly.
Easy
Our DIY platform simplifies testing. With pre-templated questionnaires, video protocols, and a user-friendly dashboard, you don’t need prior expertise. We guide you every step of the way to help you capture meaningful insights across all stages of development.
Affordable
By keeping everything remote (except shipping), Try&Tell makes high-quality insights accessible for everyone. Whether you’re a start-up or a large organization, you can now validate your ideas without breaking the bank.
Try&Tell features
Our platform is designed to make consumer research simple, insightful, and actionable. Here’s how we help you unlock better insights:
- Templated questionnaires & interview flows
- Video-based feedback
- A centralized, customizable dashboard
- Real-time results with AI-powered insights
Real-time results
Track progress live on your Try&Tell dashboard. As soon as feedback starts rolling in, you’ll gain access to the first data and video responses. Whether you’re refining a concept or testing a claim, you’ll have reliable recommendations and a full overview of the study at the end. With Try&Tell, you’re in control from start to finish.
Why choose Try&Tell
Why choose Try&Tell
Why choose Try&Tell
Why choose Try&Tell
Why choose Try&Tell
Why choose Try&Tell?
Why choose Try&Tell?
Why choose Try&Tell?
Why choose Try&Tell?
Why choose Try&Tell?
Trustworthy, developed by Haystack Consulting
Try&Tell is leveraging the 50 years experience of Haystack Consulting in worldwide innovation & product research for world’s largest brands.
90% completion rate
With our dedicated ‘trybe’ of testers, you can expect a high completion rate.
First results in 1 week
On average, you’ll already see the first reviews in just 1 week.
What's the process?
1. Define the set-up & approve your quote
2. (Optional) Ship your product samples to Try&Tell (incl. ingredient list)
3. Design a questionnaire from our templates
4. (Optional) Try&Tell distributes your product to the testers
5. See the results coming in real-time
6. Get notified when the full study is ready in the dashboard
What's the process?
- Define the set-up & approve your quote
- (Optional) Ship your product samples to Try&Tell (incl. ingredient list)
- Design a questionnaire from our templates
- (Optional) Try&Tell distributes your product to the testers
- See the results coming in real-time
- Get notified when the full study is ready in the dashboard
Get a sneak peek of the Try&Tell platform. Discover what our revolutionary automated consumer insights platform can do for you.
Get actionable insights using video-based research, powered by AI.
80
%
of new FMCG products fail within their first year on the market.
Avoid the heavy cost of launching an ‘okay’ product, with our affordable in-home testing
The failure rate for new Fast-Moving Consumer Goods (FMCG) products is notably high. According to multiple studies and industry analyses, about 80% of new FMCG products fail within their first year on the market (Source: Nielsen IQ 2022) . Avoid the enormous waste of budget and resources with Try&Tell. Thanks to this easy, fast and affordable way to test your product, nothing is holding you back. Our data-driven approach ensures your product meets real market needs, increasing your chances of success.
Questions? We got you.
Frequently asked questions
GENERAL
How much does product testing with Try&Tell cost?
The cost depends on the specifics of the study, but typically, testing new products ranges from €5,000 to €10,000.
What do I need to have ready in order to test my physical product with Try&Tell?
You need to have your samples packed and ready to ship. Additionally, we require an ingredient list.
What is the difference between Try&Tell and classic product testing?
- Video: We can gather insights through questionnaires or by asking consumers to record videos while using your product, providing unfiltered, real-life feedback. Please note that consumer feedback can sometimes be harsh.
- Automation: Our platform is fully automated, making the testing process faster than traditional methods.
- Do-it-yourself: Customers can create their own set-up and flow. We provide coaching and support as needed, aiming to save you time and budget.
Can I test cooled or frozen products?
Yes, you can. However, please contact our support team in advance to discuss the logistics.
What kind of product research do you do?
We specialize in Home-Use Testing, which can include product tests, concept tests, claim tests or packaging tests.
Who do you typically work with?
Manufacturers of consumer products
We collaborate with companies that produce a wide range of consumer goods.
Market research agencies
We work with agencies to provide in-depth insights and data for their clients.
What kind of products can I test?
You can test a variety of consumer products, including but not limited to:
- Physical products
- Claims
- Packaging
- Concepts or ideas
- New UX or design
- Advertising
If you have a specific product in mind, please contact us to discuss its suitability for testing with Try&Tell.
Targeting en survey
Who can I target?
Consumers in Europe and the United States.
Who designs the survey?
You do, using our professional template. But rest assured: we will coach you throughout the process and conduct a final review.
Do I get to market to the test consumers I reach? Do I get their emails? Can I follow up?
No, the personal information of the test consumers remains confidential and can’t be shared with the brand.
Can I use the footage for commercial purposes?
No, the footage is for research purposes only.
Process
Can I give consumer instructions for how to use/consume my product?
Yes, brief instructions can be included in the questionnaire.
How big of a study should I run?
We recommend studies with 25 to 200 or more consumers. Guidance on sample size is available on our platform.
How long does a study take?
The entire process typically takes about three weeks.