Try&Tell is your go-to platform for agile, video-based consumer research, powered by AI. Whether you’re refining a product, validating a concept, testing packaging, or evaluating an ad idea, we help you find out what works—quickly and reliably.
About us
Born as a Haystack Venture
With over 50 years of experience, Haystack Consulting has been a leader in sensory and consumer science.
Try&Tell combines this expertise with cutting-edge digital and AI technology to deliver fast, accessible, and professional results. We’re here to help you make smarter decisions and create ideas, products, and campaigns that people truly love.
Leadership at Try&Tell
Annemarie Perquin
Annemarie specializes in innovation research and strategy. With over 20 years in market research and innovation consultancy, she excels in turning new products into consumer-desired experiences. She is one of the founders of Try&Tell and leads the team on a day-to-day base.
Ludovic Depoortere
Ludovic is well-known in the field of product testing as the Founder of Haystack Consulting. He is an expert in sensory and consumer science, specializing in hybrid research methods. He leads innovation in FMCG, Personal Care, and Healthcare – and is now revolutionizing his own field with Try&Tell.