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Unlock insights at every stage of your journey

With Try&Tell, you gain real, reliable consumer feedback at scale—whatever you’re testing, we ensure you get the insights you need. Our video-based platform makes consumer research easy, fast, and affordable for everyone. Discover the versatile types of insights you can unlock with Try&Tell.

iHUT product test

See how your product performs in real-world settings. From taste and usability to sensory experiences, Try&Tell captures authentic consumer reactions, helping you refine and perfect your product before it hits the market.

Example: Test a new snack concept in consumers’ homes and identify what they love about the recipe—and what needs improvement.

Concept test

Bring your ideas to life by gathering real feedback during the development phase. Whether it’s a new product idea or an innovative campaign, Try&Tell helps you validate your concept with the right audience.

Example: Discover which concept resonates most with your target group and why, uncovering the emotions it evokes through their own words and expressions in video feedback.

Packaging test

Does your packaging stand out? Test designs, colors, and claims with Try&Tell to ensure they grab attention and align with consumer expectations.

Example: See how your packaging compares to competitors’ and uncover which elements resonate most with shoppers.

iHUT Sensory profiling

Understand exactly how your product is experienced with our iHUT sensory profiling. Real people test your product in the comfort of their own home. We gather detailed feedback from them on for example taste, smell, texture, and appearance. This helps you make sure every sensory detail meets your high standards, creating a product that will delight your customers.

Advertising idea test

Find out if your message hits the mark. From storylines to visuals, Try&Tell lets you test your creative ideas to ensure they connect with your audience.

Example: Validate multiple ad ideas before launch to find the one that drives the strongest emotional response.

Usability Test

Ensure your product is intuitive and user-friendly. With Try&Tell, you can observe consumers interacting with your product or service, identifying pain points and areas for improvement.

Example: Watch real consumers assemble and use your product, uncovering potential usability issues.

Claims Test

Are your claims believable and impactful? Test messaging to ensure it builds trust and drives purchase intent.

Example: Evaluate how consumers react to statements like “100% natural” or “long-lasting freshness.” Are they meaningful, unique, or do they miss the mark?

Shopper Research

Understand the decision-making process at the point of purchase. With Try&Tell, you can uncover what influences consumers in-store or online, from price perception to visual appeal.

Example: Test virtual shelf layouts to see which placement and design strategy performs best.

Our ‘Trybe’ testers

The ‘Trybe’ is our community of enthusiastic testers who love sharing their honest opinions. They provide valuable insights from the comfort of their homes. With Try&Tell, brands benefit from a remarkable 90% response rate, ensuring efficient use of test samples. For testers, it’s an engaging and rewarding way to contribute to innovation.

Questions? We got you.

Frequently asked questions

GENERAL

How much does product testing with Try&Tell cost?

What do I need to have ready in order to test my physical product with Try&Tell?

What is the difference between Try&Tell and classic product testing?

Can I test cooled or frozen products?

What kind of product research do you do?

Who do you typically work with?

What kind of products can I test?

Targeting en survey

Who can I target?

Who designs the survey?

Do I get to market to the test consumers I reach? Do I get their emails? Can I follow up?

Can I use the footage for commercial purposes?

Process

Can I give consumer instructions for how to use/consume my product?

How big of a study should I run?

How long does a study take?