With Try&Tell, you gain real, reliable consumer feedback at scale—whatever you’re testing, we ensure you get the insights you need. Our video-based platform makes consumer research easy, fast, and affordable for everyone. Discover the versatile types of insights you can unlock with Try&Tell.
iHUT product test
See how your product performs in real-world settings. From taste and usability to sensory experiences, Try&Tell captures authentic consumer reactions, helping you refine and perfect your product before it hits the market.
Example: Test a new snack concept in consumers’ homes and identify what they love about the recipe—and what needs improvement.
Concept test
Bring your ideas to life by gathering real feedback during the development phase. Whether it’s a new product idea or an innovative campaign, Try&Tell helps you validate your concept with the right audience.
Example: Discover which concept resonates most with your target group and why, uncovering the emotions it evokes through their own words and expressions in video feedback.
Packaging test
Does your packaging stand out? Test designs, colors, and claims with Try&Tell to ensure they grab attention and align with consumer expectations.
Example: See how your packaging compares to competitors’ and uncover which elements resonate most with shoppers.
iHUT Sensory profiling
Understand exactly how your product is experienced with our iHUT sensory profiling. Real people test your product in the comfort of their own home. We gather detailed feedback from them on for example taste, smell, texture, and appearance. This helps you make sure every sensory detail meets your high standards, creating a product that will delight your customers.
Advertising idea test
Find out if your message hits the mark. From storylines to visuals, Try&Tell lets you test your creative ideas to ensure they connect with your audience.
Example: Validate multiple ad ideas before launch to find the one that drives the strongest emotional response.
Usability Test
Ensure your product is intuitive and user-friendly. With Try&Tell, you can observe consumers interacting with your product or service, identifying pain points and areas for improvement.
Example: Watch real consumers assemble and use your product, uncovering potential usability issues.
Claims Test
Are your claims believable and impactful? Test messaging to ensure it builds trust and drives purchase intent.
Example: Evaluate how consumers react to statements like “100% natural” or “long-lasting freshness.” Are they meaningful, unique, or do they miss the mark?
Shopper Research
Understand the decision-making process at the point of purchase. With Try&Tell, you can uncover what influences consumers in-store or online, from price perception to visual appeal.
Example: Test virtual shelf layouts to see which placement and design strategy performs best.
Our ‘Trybe’ testers
The ‘Trybe’ is our community of enthusiastic testers who love sharing their honest opinions. They provide valuable insights from the comfort of their homes. With Try&Tell, brands benefit from a remarkable 90% response rate, ensuring efficient use of test samples. For testers, it’s an engaging and rewarding way to contribute to innovation.
Questions? We got you.
Frequently asked questions
GENERAL
How much does product testing with Try&Tell cost?
The cost depends on the specifics of the study, but typically, testing new products ranges from €5,000 to €10,000.
What do I need to have ready in order to test my physical product with Try&Tell?
You need to have your samples packed and ready to ship. Additionally, we require an ingredient list.
What is the difference between Try&Tell and classic product testing?
- Video: We can gather insights through questionnaires or by asking consumers to record videos while using your product, providing unfiltered, real-life feedback. Please note that consumer feedback can sometimes be harsh.
- Automation: Our platform is fully automated, making the testing process faster than traditional methods.
- Do-it-yourself: Customers can create their own set-up and flow. We provide coaching and support as needed, aiming to save you time and budget.
Can I test cooled or frozen products?
Yes, you can. However, please contact our support team in advance to discuss the logistics.
What kind of product research do you do?
We specialize in Home-Use Testing, which can include product tests, concept tests, claim tests or packaging tests.
Who do you typically work with?
Manufacturers of consumer products
We collaborate with companies that produce a wide range of consumer goods.
Market research agencies
We work with agencies to provide in-depth insights and data for their clients.
What kind of products can I test?
You can test a variety of consumer products, including but not limited to:
- Physical products
- Claims
- Packaging
- Concepts or ideas
- New UX or design
- Advertising
If you have a specific product in mind, please contact us to discuss its suitability for testing with Try&Tell.
Targeting en survey
Who can I target?
Consumers in Europe and the United States.
Who designs the survey?
You do, using our professional template. But rest assured: we will coach you throughout the process and conduct a final review.
Do I get to market to the test consumers I reach? Do I get their emails? Can I follow up?
No, the personal information of the test consumers remains confidential and can’t be shared with the brand.
Can I use the footage for commercial purposes?
No, the footage is for research purposes only.
Process
Can I give consumer instructions for how to use/consume my product?
Yes, brief instructions can be included in the questionnaire.
How big of a study should I run?
We recommend studies with 25 to 200 or more consumers. Guidance on sample size is available on our platform.
How long does a study take?
The entire process typically takes about three weeks.