With Try&Tell you get real, reliable consumer feedback in no time. Easy, fast and affordable product testing is now available for all. Discover what types of iHUT (in-Home Usage Test) you can do with Try&Tell.
iHUT product test
Get real insights fast with our iHUT product test. We send your product to real people, letting them use it in their daily lives. This means you get honest feedback on how your product performs and if it meets their needs. The easy, fast, and affordable – to find out if your product is a winner. You can test up to 3 samples.
iHUT concept product test
Want to test a new product idea? Our iHUT concept product test gets your prototype into the hands of real users. They’ll try it out and give you their thoughts on the design and user experience. This early feedback helps you refine your concept, ensuring you create something people will love.
iHUT packaging/claim test
Make sure your packaging and claims hit the mark with our iHUT packaging/claim test. We send your product to testers who will evaluate how it looks, what it promises, and if it delivers. This helps you fine-tune your packaging and marketing messages to make them more effective.
iHUT Sensory profiling
Understand exactly how your product is experienced with our iHUT sensory profiling. Real people test your product in the comfort of their own home. We gather detailed feedback from them on for example taste, smell, texture, and appearance. This helps you make sure every sensory detail meets your high standards, creating a product that will delight your customers.
Our ‘Trybe’ of product testers
The ‘Trybe’ is our community of enthusiastic product testers who enjoy trying new products from the comfort of their homes. With Try&Tell, brands benefit from a remarkable 90% response rate, ensuring minimal waste of test samples. For testers, it’s a fun and engaging way to discover new products and share their honest feedback.
Questions? We got you.
Frequently asked questions
GENERAL
How much does product testing with Try&Tell cost?
The cost depends on the specifics of the study, but typically, testing new products ranges from €5,000 to €10,000.
What do I need to have ready in order to test my product with Try&Tell?
You need to have your samples packed and ready to ship. Additionally, we require an ingredient list.
What is the difference between Try&Tell and classic product testing?
- Automation: Our platform is fully automated, making the testing process faster than traditional methods.
- Do-it-yourself: Customers can create their own set-up and flow. We provide coaching and support as needed, aiming to save you time and budget.
- Video: We can gather insights through questionnaires or by asking consumers to record videos while using your product, providing unfiltered, real-life feedback. Please note that consumer feedback can sometimes be harsh.
Can I test cooled or frozen products?
Yes, you can. However, please contact our support team in advance to discuss the logistics.
What kind of product research do you do?
We specialize in Home-Use Testing, which can include product tests, concept tests, claim tests or packaging tests.
What are the best use cases for this platform?
iHUT product test
Ideal for evaluating the performance and consumer acceptance of a new product in a real-world setting.
iHUT concept product test
Perfect for testing new products and concepts to gather consumer feedback before full-scale production.
iHUT packaging/claim test
Useful for assessing packaging designs or product claims to ensure they resonate with consumers and stand out in the market.
Who do you typically work with?
Manufacturers of consumer products
We collaborate with companies that produce a wide range of consumer goods.
Market research agencies
We work with agencies to provide in-depth insights and data for their clients.
What kind of products can I test?
You can test a variety of consumer products, including but not limited to:
- Food and beverages
- Personal care items
- Household products
- Electronics
- Clothing and accessories
If you have a specific product in mind, please contact us to discuss its suitability for testing with Try&Tell.
Targeting en survey
Who can I target?
We can target users in your product category or industry. We can also ensure that participants are non-rejectors of your brand.
Who designs the survey?
You do, using our professional template. But rest assured: we will coach you throughout the process and conduct a final review.
Do I get to market to the test consumers I reach? Do I get their emails? Can I follow up?
No, the personal information of the test consumers remains confidential and can’t be shared with the brand.
Can I go beyond the survey? What are your other capabilities?
In addition to questionnaire-based research, we offer video-based interviews.
Can I use the footage for commercial purposes?
No, the footage is for research purposes only.
Process
Can I give consumer instructions for how to use/consume my product?
Yes, brief instructions can be included in the questionnaire.
How big of a study should I run?
We recommend studies with 25 to 200 or more consumers. Guidance on sample size is available on our platform.
How long does a study take?
The entire process typically takes about three weeks.