Try&Tell is your go-to platform for agile product testing, powered by Haystack Consulting. Our goal is simple: provide fast, easy, and reliable product testing. Get real-time insights and feedback to make informed decisions. Whether you’re launching a new product or refining an existing one, Try&Tell delivers the insights and reality-check you need.
About us
Born as a Haystack Venture
With over 50 years of experience, Haystack Consulting has been a leader in sensory and consumer science.
Try&Tell combines this expertise with the power of digital and AI. With this revolutionary agile home-use testing platform we want to enable brands to create winning products, streamline communication and drive efficiency – while keeping costs low.
We help you to create products people truly love, not just like.
Leadership at Try&Tell
Annemarie Perquin
Annemarie specializes in innovation research and strategy. With over 20 years in market research and innovation consultancy, she excels in turning new products into consumer-desired experiences. She is one of the founders of Try&Tell and leads the team on a day-to-day base.
Ludovic Depoortere
Ludovic is well-known in the field of product testing as the Founder of Haystack Consulting. He is an expert in sensory and consumer science, specializing in hybrid research methods. He leads innovation in FMCG, Personal Care, and Healthcare – and is now revolutionizing his own field with Try&Tell.