Video-based research is changing the game

Think about the last time you filled out a survey. You might have selected a rating from 1 to 10 or typed a short answer in a text box. But what happens in between those moments?

• Did you hesitate before answering?

• Did your expression change when you saw the question?

• Did you react positively but struggle to put it into words?

These small but crucial moments often get lost in translation when insights are gathered through text-based surveys alone.

Video + AI: A new era of consumer insights

Thanks to advances in AI and video technology, brands can now watch, not just read consumer feedback. Here’s how it works:

• Consumers record their real reactions while interacting with a product, packaging, or ad.

• AI automatically transcribes video responses into text and summarizes key insights, helping you quickly identify common themes and consumer sentiment.

• Brands get instant access to authentic, unfiltered feedback that goes beyond numbers and survey responses.

Instead of sifting through endless data points, researchers and marketers can now see and understand consumer behavior in a much deeper way.

Real-world applications of video-based research

More and more companies are using video-based research to:

• Test product concepts before launch. See the “aha” moments—or confusion—when people interact with new ideas.

• Validate packaging design. Observe real-time consumer reactions to colors, claims, and readability.

• Refine advertising campaigns. Watch audiences engage with different messaging and visuals, spotting what truly resonates.

• Understand shopping behavior. Capture how consumers navigate store shelves or e-commerce pages.

Are you still relying on words alone?

If you’re making decisions based on written surveys alone, you’re only seeing 7% of the picture.

With video-based, AI-powered research, you can unlock the full conversation—fast, scalable, and with richer insights than ever before.